Off-White™ is pleased to announce 10x10: Off-White™ Icons Reimagined.

This new, provocative project presents the 10 most recognizable icons from the Off-White™ archives as blank canvases, newly reimagined by 10 trailblazing global creatives.

Starting from May 2026 through April 2027, a global series of events will take place around the world to celebrate the "10x10" project and unveil the exclusive products created by the collective.

Join The Community To Stay Close To The Release And Be The First To Know.
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“T-SHIRTS” by Ava Nirui. New York City-based, Australian creative director, Ava brings her signature gender-agnostic viewpoint and ’90s youth culture nostalgia to the everyday Off-White™ uniform, celebrating how it can represent a global community.

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“EYEWEAR” by Renell Medrano. New York City-based photographer and director, as well as founder of the creative community Ice Studios, Renell applies her distinct perspective to a new eyewear, reinterpreting Off-White™ aesthetic.

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“BAGS” by Raul Lopez. Founder and designer of LUAR, Raul weaves the philosophies of New York City and the Dominican Republic that he explores in his fashion brand’s boundary-breaking designs into the Off-White™ Jitney bag.

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“WOMENSWEAR” by Veneda Carter. Copenhagen-born, Los Angeles-based stylist, designer, and model, Veneda’s experimental expression reconceptualizes the salient Off-White™ “METEOR” motif as a visual calling card.

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“SNEAKERS” by Scott Mescudi. American rapper, singer-songwriter, record producer, actor, and fashion designer Scott Ramon Seguro Mescudi (a.k.a., Kid Cudi) returns the 2021 shoe to its sport codes at the same time he proposes product as platform.

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“VARSITY” by Stéphane Ashpool. Designer and creator of the unorthodox Parisian fashion label and retailer Pigalle, Stéphane had a longstanding, deep relationship with Virgil, which he expresses on the Varsity jacket.

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“HOODIES” by Yuta Hosokawa. Japanese designer Yuta’s creations span the upcycling brand READYMADE and SAINT MXXXXXX (also known as SAINT MICHAEL), both known for their unorthodox approaches.

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“DENIM” by Guillermo Andrade. The mastermind behind the cult Los Angeles streetwear label 424, Guillermo pairs his deep design expertise with the concept of Virgil as muse, as the Off-White™ founder was both an incredible friend to and creative.

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“FINE PRINT” by Bafic. A London-based photographer, director and multi-disciplinary artist who works across film, photography, and digital media, Bafic employs his signature convention- challenging visual structures to evolve trademark Off-White™.

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“OBJECTS” by A$AP Nast. Multi-hyphenate member of iconic hip-hop collective A$AP Mob, Tariq Amar Devega (a.k.a. A$AP Nast) pays homage to Virgil his ability to bend time and be everywhere at once, a creative force defined by constant connection.

From musicians Scott Mescudi and A$AP Nast to designers Ava Nirui, Yuta Hosokawa, Raul
Lopez, and Guillermo Andrade to multidisciplinary creatives, Renell Medrano, Veneda Carter,
Stéphane Ashpool, and Bafic, every 10x10 creator had an existing relationship with the brand. They
had knowledge of and respect for Off-White™ codes but also, critically, all brought a strong point of view, rooted in courage and fearlessness. Each was committed to following their personal vision,hacking the system, and taking their designated icon into the future by always questioning
everything.